Organically Designed
Established in 1996, Dean’s Natural Food Market is one of our most health and environmentally conscious clients. Committed to providing...


Psychology of Dimensional Lettering
Simply stated, "dimensional lettering" is a three-dimensional sign. Each letter protrudes from the wall it is affixed to or from the...


Decor Design for Prepared Foods Departments in Supermarkets
According to various sources, the adult offspring of Baby Boomers and Gen X-ers are changing the lunch and dining habits of the American...


Off The Wall Co. Growing Its Design Department
This summer Off The Wall recruited additional graphic artists to more than double the number of personnel in its design department. The...


The Role of Flooring in Retail Design
Signage and lighting are only a couple of elements of effective store design. A well-planned and designed store will convey its...


Key Food's Food Emporium of Albertson, NY
Off the Wall Co. LLC and Key Food Stores Co-operative Inc., have announced the opening of a completely remodeled Food Emporium. The new...


ShopRite of Cinnaminson, NJ Completed
The Eickhoff family opened their first grocery store in Levitttown, PA., in 1955, and then went on to open four supermarkets in New...


The Rise of the Supermarket Cafe
Where the concept of restaurants in supermarkets came from is not clearly documented, but we do know that supermarkets such as Whole...


The Connection between Enhanced-Category Departments and Stores-Within-A-Store
An enhanced-category department in Whole Foods, Altamonte Springs, FL As most people in the retail industry know, a store-within-a-store...


The Zone System
Anyone that has spent time observing shopper behavior in their store has noticed that there are distinct areas, or “zones”, that...





















































