The Hidden Meanings of Colors
Anyone that has ever decided upon colors for his or her store knows that these choices are not taken lightly. The subliminal effect of...


The Importance of Balanced Lighting
Lighting for retail is based on contrasting the variety of products being offered in each section of the store. It allows the customer...


Prepared Foods in the Post-Pandemic Era
There are certain things that customers may always want to do in person and not online. One of these is shopping for prepared foods at a...


Uncle Giuseppe and Off The Wall Do It Again
Walk through any of Uncle Giuseppe's grocery stores and you'll agree that it's not just a supermarket. It's an experience. Carl Delprete,...


Off The Wall's Ongoing Projects
Off The Wall Co. is in the midst of its latest rollout for the Luxottica Group. It consists of over 700 wayfinders that go over display...


The Continuing Relevance of Experiential Retail
Although the pandemic seems to be very difficult to extinguish, quarantine certainly seems to be over and not likely to return in the...


Welcome to Off The Wall's Recent Project Manager Hires
Off The Wall is a design and manufacturing company for retail spaces. Specializing in décor, millwork, fixture, and display units, the...


Designing For Prepared Foods Departments in Supermarkets
The Food Industry Association reported recently that supermarket prepared foods sales are gradually making a comeback after last year's...


Design, Personality, and the Shopping Experience
The design of a retail environment helps its customers feel an emotional attachment to the store they are shopping in. Studies have...


The Role of Color in Retail
The colors in an effectively designed store are not chosen in a random way. Off The Wall knows this, and so do their clients. Color is...





















































